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Jon Ashe Menswear

full frontal fashion, "Get to know Jon Ashe", December 23, 2010

When I found out about a new menswear store in New York, my ears perked up, naturally. When visiting, I was more intrigued when I discovered the store was nestled into the corner of a contemporary-furniture gallery. Once I entered the furniture store and found Jon Ashe's shop, my heart was racing. The store is a cozy, lovingly cluttered emporium of all things manly....
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Jon Ashe Menswear

Urban Daddy,"Ashe Flow: Exotic Knickknacks and Handmade Shirts in SoHo", December 21, 2010

Basically, this is the kind of place where you would buy things for explorers, Indiana Jones types or guys who want to have things that make them look like Indiana Jones types. The walls are upholstered in felt. The display cases are full of things like knives made from dinosaur teeth. And there's US Geological Survey tools and milspec compasses scattered all over the place.
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Jon Ashe Menswear

swagger 360, "Commentaries and Notes"THURSDAY, DECEMBER 23, 2010

I purposely don't do store reviews because I'm not looking to push their product as much as I'm interested in showcasing a lifestyle. Having said that, I recently visited the Jon Ashe boutique in SOHO, N.Y. and what struck me about the store was its selection of great quality items from hand made English gloves, to Chapman bags, and Shoes by Zeha. Looking at the product, you had a sense that they promoted lifestyle over product.
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Jon Ashe Menswear

Wall Street Journal, "Making Merry: Sartorial must-haves for holiday partying in style", By ALEXA BRAZILIAN, DECEMBER 4, 2010

December is the most excellent month for dressing up. With each winter comes that thing (or two) you need to feel festive—and quite fashionable. For the gents this season, it's a velvet smoking jacket. Or, go wassailing in a jolly bow tie or party sock that peeks out from just below your gray flannels. {View Slideshow}

Jon Ashe Menswear

The New york times - style: MEN'S FASHIOn, "Jon Ashe’s Tinker Tailoring", By JOHANNA LENANDER, SEPTEMBER 1, 2010

Forget waxed mustaches, plaid thermoses and suspenders. The new men’s-wear label Jon Ashe is bringing back a sleeker and more understated version of heritage chic. “You have to strike a balance between being innovative and tribal,” says Jonas Hegewisch, who designs the fledgling collection. His idea of “tribal” doesn’t include far-flung ethnic influences. He’s talking about belonging to a social “tribe,” as in Williamsburg hipsters or corporate America. “The aesthetic that appeals to me has a certain rustic quality,” explains Hegewisch, who is originally from Germany. {Read More}

Jon Ashe Menswear

Vevant, "Meet Jon Ashe, by Johanna Lenander, August 13, 2010

Jon Ashe is a cool guy who lives in Brooklyn. His transportation mode of choice is a vintage Vespa, which he accessorizes with a leather-covered helmet. He also likes to cruise around the backwaters of the New York harbor on a small yacht while sipping a meticulously crafted cocktail. He plays the drums in an artsy frock band (a style yet to be defined) and likes to take moody large format landscape photos as well as studies of the female form. He also loves to do nice things for the patrons and staff of his wife’s restaurant. {Read More}

Jon Ashe Menswear

Dossier, “Jonas Hegewisch’s Jon Ashe”, by Katharine Zarrella, June 2, 2009

Some people collect coins. Others prefer rare stamps. But designer Jonas Hegewisch’s interest lies in something a bit more unique: antique hangers. Perched on the top floor of his Brooklyn home, his office is covered with them—wall to wall. Some are rather basic, maybe a bit tarnished. Others have marvelous twists and spirals, and many don’t look like hangers at all; they’re intricate wire and wood abstractions that maintain a perfect balance of design and function. {Read More}